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Project
Overview
Built from the ground up, seamlessly blending form and function.
The redesign of Sunrise Furniture focused on elevating its aesthetic to embody sophistication and elegance. By incorporating sleek lines and luxurious finishes, the furniture now exudes a timeless charm that appeals to discerning tastes. The use of premium materials and meticulous craftsmanship ensures each piece is not only beautiful but also enduring.
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Challenges
Targeting the right audience, sending the right message.
Sunrise Furniture initially struggled with reaching the right audience, as their marketing efforts were directed towards a broad demographic that didn't fully appreciate the craftsmanship and premium quality of their products. To address this, we conducted a thorough market analysis to identify the ideal customer profile—those who value bespoke, high-end furniture. By refining our messaging and focusing on this target audience, we successfully repositioned Sunrise Furniture to resonate with discerning buyers.
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Renewal
Sophistication and style
Sunrise Furniture has undergone a transformative journey to align its brand with sophistication and style. By revamping their marketing strategy, they now target an audience that appreciates the artistry and luxury of their handcrafted pieces. This strategic shift has allowed them to connect with customers who seek unique, high-quality furniture that stands the test of time.
Monthly visitors
Product enquiries
Client Testimonial
Director, Sunrise Furniture
