Due for a refresh
The previous website design was not only visually outdated but also functionally inadequate, with broken buttons and a confusing layout that hindered user engagement. A comprehensive refresh was essential to align the digital experience with the brand's quality craftsmanship.
Sending the
wrong message
Sunrise Furniture is all about custom timber furniture. These pieces are handcrafted from rough timber to a finished piece that will last for decades.
The seemingly insignificant word 'Manufacturers' declared a process of mass-production - something antithetical to Sunrise Furniture's aim in their industry.
We decided to remove Manufacturers from their name, putting more emphasis on their furniture than how they do it.
Redefining audience & mission
User Story
As a homeowner, I want to see beautiful furniture, so that I can pick this company with confidence.
Quality Over Quantity
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In-depth analysis
Explore the comprehensive 'State of the Website' presentation for Sunrise Furniture Manufacturers, which delves into the strategic redesign to better align with it's intended audience and overall strategy in the industry.
The User Experience (User Flows)
The existing user flows were confusing and inefficient, leading to a frustrating experience for users trying to navigate the site. I streamlined the process by simplifying navigation paths and ensuring that key actions were more intuitive and accessible.
We determined the two most common actions users wanted to take were:
Buy existing products
Buy existing products
A digital ghost town
The website was plagued with broken links, leading users to frustrating 404 error pages. Additionally, the absence of any easy-to-find contact forms made it difficult for potential customers to reach out, hindering communication and customer engagement.
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Buy custom work
Buy custom work
Custom furniture...?
The custom furniture section lacked clarity, as it didn't showcase any custom pieces, leaving potential customers uncertain about the offerings. Additionally, the absence of contact links made it difficult for users to inquire about custom options.
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Buy existing products
Buy existing products
Navigate with ease. Get in touch.
The new website ensures a seamless navigation experience, allowing users to effortlessly find and purchase the products they desire. The intuitive layout and clear pathways make it easy for customers to explore the offerings and make informed decisions.
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Buy custom work
Buy custom work
Simple, intuitive.
The new user flow is designed to be straightforward and intuitive, ensuring that clients can easily navigate the process and reach out for custom work without any confusion.
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The all-new Sunrise Furniture
Designed for mobile
The new Sunrise Furniture website is crafted to deliver a seamless experience on any device, ensuring that users can easily access and navigate the content whether they're on a smartphone, tablet, or desktop.
Incredible results
The revamped website has not only attracted more visitors but also generated a record number of enquiries, underscoring the success of the relaunch.
More monthly traffic
The website redesign has led to a remarkable increase in monthly traffic, boosting it by 11 times.
More product enquiries
The new website has dramatically increased product enquiries,
multiplying them by 20 times.